This guide walks through how to post a real estate recruiting ad on Indeed using their employer platform. This step-by-step process helps ensure your ad is optimized for the right audience, whether you’re hiring locally or nationwide.
Step 1: Create or Log In to Your Employer Account #
Start by visiting employers.indeed.com. If you already have an account, simply log in. Otherwise, create a new account and verify it before proceeding.
Step 2: Start a New Job Post #
Once logged in, click the “Post a Job” button in the top right corner. You’ll have the option to use a previous post as a template or start from scratch. For this walkthrough, we’ll assume a brand new post is being created. Click Continue to begin.
Step 3: Job Title and Location Type #
Enter your job title.
Next, choose the job type:
- For local ads, choose In-Person or Hybrid.
- For nationwide ads, select On the Road. This is the preferred option because Fully Remote can attract international applicants.
Note: When selecting On the Road, you’ll be asked:
“Does this job have a consistent starting location?”
- For nationwide ads, choose No. Then set the operating area as United States.
- For local ads, choose Yes. Then enter your office’s address.
Step 4: Job Details #
Continue to the next screen and set the job as Full-Time, even though the role may technically be part-time or flexible. This helps it appear in more search results.
- Experience: You can set this as No experience needed.
- Schedule: Customize to your preferences. Examples include:
- Weekends as needed
- Choose your own hours
Select what makes most sense for you and your business in this section.
Step 5: Pay and Benefits #
Since real estate roles are typically commission-based, it’s a good idea to remove pay details. Instead, highlight non-monetary benefits such as:
- Flexible schedule
- Professional development assistance
You can add more if they’re relevant to your office or team.
Step 6: Job Description #
Indeed may auto-generate a description using AI, but it’s better to replace this with a proven job description. A customizable template is available in our resource center. Make sure to edit and personalize it for the job at hand.
Step 7: Qualifications and Skills #
Skip the “Key Qualifications” section to lower application barriers.
Under Skills, select those that are relevant—this step is optional.
Step 8: Application Settings #
Instead of receiving applications through Indeed, reroute applicants to your KW recruiting site.
Under “How would you like to receive applications?”, select the “External site” option and enter the link to your /join-KW or /join-keller-williams page. IMPORTANT: If you do not have the ability to select an External Site, see our resource on Indeed’s Apply URL feature.
Be sure to copy the correct link directly from your live site. For example, it may look something like this:
https://yourdomain.com/join-kw
https://yourdomain.com/join-keller-williamsSet your hiring timeline (e.g., 1–3 days) and the number of hires (e.g., 1 or 10).
Step 9: Final Review #
Review all your entries and click Confirm.
You’ll be prompted to sponsor the job. For this walkthrough, we’ll select No thanks and continue without boosting. Some accounts may have the option to run free job post ads.
Step 10: Job Approval #
Your job post will now be marked as Pending until it’s reviewed and approved by Indeed. Once published, it will be live and start attracting applicants.
This method ensures your ad is structured to drive leads to your recruiting platform, not trapped inside Indeed’s application system.
👉 How Applicants Apply on Job Boards
👉 Turning on Indeed’s Apply URL
👉 Troubleshooting Indeed Ad Performance
