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Profit Share Sites Knowledgebase

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Market Center Sites

63
  • Market Center Sites Playbook
  • Disclaimer About Customizations
  • R0 Playbook
    • What is the R0 Play?
    • NS Pipeline
      • Agent Referral Stage
      • Not In School (Nurture) Stage
      • Registered for Info Session Stage
      • No Showed/Cancelled Info Session (Last 60-days) Stage
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      • Discontinued Process (Last 30-days) Stage
    • IS Pipeline
      • Discontinued Process Stage
      • Joined Another Brokerage Stage
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      • Schedule Onboarding Stage
      • In Person Appt. Held (Awaiting Decision) Stage
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      • Exam Passed (Schedule In Person Appt.) Stage
      • Exam Failed (14-Day Follow Up) Stage
      • Exam Taken (3-Day Follow Up) Stage
      • Exam Scheduled (36-Hour Notice) Stage
      • In School (Awaiting Exam Date)
      • Call Appt. No Show/Cancelled Stage
      • Call Appt. Set Stage
      • In School (Nurture) Stage
      • Agent Referral Stage
    • KSCORE Pipeline
      • Discontinued Process Stage
      • Exam Scheduled Stage
      • Awaiting Exam (Kaplan Completed) Stage
      • Β Kaplan Course Expired Stage
      • Enrolled in Kaplan (KSCORE) Stage
      • Added to Kaplan (KSCORE) Stage
      • Waiting to Signup for Kaplan (KSCORE) Stage
      • 1:1 Appt. Held Stage
      • 1:1 Appt. (Canceled/No Showed) Stage
      • 1:1 Appt. Set Stage
      • Schedule 1:1 Appt. Stage
      • Student Completes “Blueprint” Stage
      • Enrolled in KWPREP Stage
      • Register for KWPREP Stage
  • R1 Playbook
    • EX Pipeline
      • Discontinued Process Stage
      • Joined Another Brokerage Stage
      • Joined KW Stage
      • Onboarding Scheduled Stage
      • Schedule Onboarding Stage
      • Nurture Lead (Post-Appointment) Stage
      • Appointment Scheduled Stage
      • Recruit Leads (Pre-Appointment) Stage
      • Agent Referrals Stage
  • MC Quickstart Training
    • Market Center Training 6: R1/R2 Licensed Agent (EX) Pipeline
    • Market Center Training 7: Driving Traffic & Generating Leads
    • Market Center Training Part 5: KW Prep and KSCORE Pipeline
    • Market Center Training Part 4: R0 In School Pipeline
    • Market Center Training Part 3: R0 Not In School Pipeline
    • Market Center Training Part 2: User Roles & Calendars
    • Market Center Training Part 1: Getting Started
    • Market Center Training Overview

Profit Share Sites

17
  • Running the Profit Share Sites Framework
  • Accessing KW Profit Share Reports
  • Disclaimer About Customizations
  • Introduction to Profit Share Sites
  • Quickstart Onboarding
    • Quickstart Onboarding
    • Onboarding Prepwork
  • Recruit Types
    • Recruit Types Overview (With Related Tags)
    • Profit Share Sites “Licensed Agent (EX) Recruits”
    • Profit Share Sites “Not In School (NS) Recruits”
    • Profit Share Sites “In School (IS) Recruits”
  • Discovery Calls
    • Before the Discovery Call
    • The Discovery Call
  • Recruiting Pipeline
    • How to Automate Opportunity Creation in Profit Share Sites
  • Recruiting Handoff
    • The Recruiting Handoff
    • Following Up With Recruits
    • Asking for Sponsorship
    • Finding the Right Market Center & MC Leader

Lead Generation

12
  • How Recruits Apply On Your Site
  • Where to Land Traffic
  • Driving Traffic to Your Site
  • Job Boards
    • Sample Job Description
    • How to Set a Budget for Your Job Post Ads
    • How Applicants Apply Through Job Boards
    • Indeed
      • How to Run a Job Post Ad on Indeed
      • How to Turn On & Use the Apply URL Feature on Indeed
      • Troubleshooting Indeed Job Ad Performance
      • Editing Indeed Ads to Include Apply URL
    • LinkedIn
      • How to Configure Your LinkedIn Profile to Run Job Post Ads
      • Running Ads on LinkedIn

Platform Guide

45
  • Logging Into the Platform
  • Disclaimer About Customizations
  • Settings
    • Integrating a Payment Provider
    • Updating Your Email Headers
    • Adding and Removing Users
    • Purchasing a Phone Number for SMS Text Messaging
    • Connecting a Domain Name URL
    • Phone Number Set Up and A2P Registration
    • How to Set Up & Configure Profit Share Sites Email
    • How to Setup & Configure Market Center Sites Email
    • How to Configure Your Business Profile
  • Calendars
    • How to Add a Physical Meeting Location to a Calendar
    • Adding A Virtual Meeting Link to Calendars (3.0)
    • Editing Calendar Forms and Adding Custom Fields
    • How to Add a Zoom Link to Your Calendar
    • Configuring & Managing Session Calendars
    • How to Take Attendance After an Appointment
    • Connecting Your Calendar
    • Appointment Smart Views
    • Setting Up Your Calendar
  • Contacts
    • How to Filter Contacts
    • Best Practices for Handling Opt-Out Requests
    • How To Add a Tag to New Contact List Import
    • Handling β€œDo Not Contact” Requests
    • Import and Export Contacts
  • Opportunities
    • How to Update Opportunity Card User Assignments
    • How to View Emails and Communication Recruits Receive
  • Marketing
    • Sending Emails from a Different Domain in Profit Share Sites
    • How to Send Emails From the System
    • How To Create and Use SMS And Email Templates
  • Automation
    • Ensuring Compliance with Automated Communications in Market Center Sites
    • Updating User Roles within the Market Center Sites System
    • Disclaimer About Customizations
  • Sites
    • How to Activate Funnels in Market Center Sites
    • How to Swap Out a Logo or Image in a Global Section
    • Editing Calendar Forms and Adding Custom Fields
    • Viewing and Exporting Form Submission Summaries
    • Understanding the Website Editor
    • Connecting a Domain Name URL
    • Adding Real Estate School Affiliate Links
  • Membership
    • How to Connect the Memberships Area to a Domain URL
  • Account Management
    • How to Toggle Between Multiple Accounts
    • Updating Your Billing and Credit Wallet
    • Adding & Removing Team Members (Users)
  • Integrations
    • Best Practices for Integrations

Market Center Sites 3.0

84
  • Moving Recruits Between Pipelines (Exit Pipeline Stage)
  • Moving Recruits Between Stages (Market Center Sites 3.0)
  • Market Center Sites 3.0 Training
    • Training 1: Introduction to Market Center Sites 3.0
    • Training 2: User Assignments & Calendars
    • Training 3: Pipelines & Opportunities Overview
    • Training 4: R0 (Not In School) Pipeline
    • Training 5: R0 (In School) Pipeline
    • Training 6: R1/R2 (Experienced Agent) Pipeline
    • Training 7: KWPrep Pipeline
    • Training 8: Kaplan Pipeline
    • Training 9: Long Term Nurture Pipeline
    • Training 10: Onboarding Pipeline
    • Training 11: Driving Traffic & Generating Leads
    • Training 12: The Centralized Model for Market Center Sites 3.0
  • R0 Playbook (3.0)
    • R0 Not in School (3.0)
      • Not In School Pipeline: Not In School Nurture (3.0)
      • Not In School Pipeline: Registered For Info Session (3.0)
      • Not In School Pipeline: No Showed/Cancelled Info Session (3.0)
      • Not In School Pipeline: Attended Info Session (Last 60 Days) (3.0)
      • Not In School Pipeline: 1:1 Appointment Set (3.0)
      • Not In School Pipeline: 1:1 Appointment No Showed/Cancelled (Last 60 Days) (3.0)
      • Not In School Pipeline: 1:1 Appointment Held (3.0)
      • Not In School Pipeline: Exit Pipeline (3.0)
      • Holding Stage (3.0)
    • R0 KW Prep (3.0)
      • How to Re-Offer the KWPrep Blueprint One-Time (3.0)
      • KWPrep Only Form (3.0)
      • KWPrep Pipeline: Register For KWPrep (3.0)
      • KWPrep Pipeline: Enrolled in KWPrep (3.0)
      • KWPrep Pipeline: Student Completes “Blueprint” (3.0)
      • KWPrep Pipeline: Schedule Blueprint Appt (Last 90 Days) (3.0)
      • KWPrep Pipeline: 1:1 Appt Set (3.0)
      • KWPrep Pipeline: 1:1 Appt Cancelled/No Showed (3.0)
      • KWPrep Pipeline: 1:1 Appt Held (3.0)
      • KWPrep Pipeline: Exit Pipeline (3.0)
      • Holding Stage (3.0)
    • R0 In School (3.0)
      • In School (Nurture) (3.0)
      • 1:1 Appt. Set (3.0)
      • In School Pipeline: 1:1 Appt. (No Show/Canceled) (3.0)
      • In School (Taking Classes) (3.0)
      • In School (Awaiting Exam Date) (3.0)
      • In School Pipeline: Exam Scheduled (3.0)
      • In School Pipeline: Exam Taken (3.0)
      • In School Pipeline: Exam Failed (3.0)
      • In School Pipeline: Exam Passed (Schedule Career Strategy) (3.0)
      • In School Pipeline: Scheduled Career Strategy (3.0)
      • In School Pipeline: Career Strategy Held (3.0)
      • In School: Exit Pipeline (3.0)
      • Holding Stage (3.0)
    • R0 Kaplan (3.0)
      • Kaplan Pipeline: Waiting to Sign Up for Kaplan (3.0)
      • Kaplan Pipeline: Added to Kaplan (3.0)
      • Kaplan Pipeline: Enrolled in Kaplan (Taking Classes) (3.0)
      • Kaplan Pipeline: Kaplan Expired (Last 30 Days) (3.0)
      • Kaplan Pipeline: Exit Pipeline (3.0)
      • Holding Stage (3.0)
    • New Money Model (3.0)
      • Career Coaching Scholarship Fee (3.0)
  • R1 Playbook (3.0)
    • R1/R2 Experienced Agent Pipeline
      • R1/R2 Pipeline: Recruit Leads (Pre-Appointment) (3.0)
      • R1/R2 Pipeline: Appointment Scheduled (3.0)
      • R1/R2 Pipeline: Nurture Lead (Post-Appointment) (3.0)
      • R1 Pipeline: Exit Pipeline (3.0)
      • Holding Stage (3.0)
  • Additional MC Sites Pipelines (3.0)
    • Long Term Nurture Pipeline (3.0)
      • Long-Term Nurture Pipeline: Not In School (NS), In School (IS), Licensed Agent (EX)
      • Long Term Nurture Pipeline: Expired Nurture (Last 30 Days) (3.0)
      • Long Term Nurture: Exit Pipeline (3.0)
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    • Onboarding Pipeline (3.0)
      • Schedule Onboarding (3.0)
      • Onboarding Offered (3.0)
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  • Custom Values
    • Turning the KW Prep Blueprint Review On or Off
    • Updating User Assignments in Market Center Sites 3.0
    • Setting Up OP Notifications for When New Agents Join
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    • Updating Opportunity Value Defaults in Market Center Sites
  • Assorted V3 Resources
    • Understanding Agent Referrals (MC Sites 3.0)
    • Career Coaching Session
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    • Understanding One Pagers (3.0)
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  • Market Center Training Part 2: User Roles & Calendars

Market Center Training Part 2: User Roles & Calendars

4 min read

Assign the right people to the right roles so your leads get the follow-up they need.

Setting up your ProfitShare Site for success begins with assigning the right roles to your team. Each user plays a key part in nurturing recruitsβ€”from their first click to officially joining your Market Center. This guide gives you a breakdown of user roles, how calendars help manage follow-up, and how pipelines track progress.


πŸ” User Seats & Access #

Each account includes 4 user seats by default. Most users hold more than one role in the system. If your team needs more seats, reach out to support@profitsharesites.com to request a paid upgrade.


πŸ‘€ User Roles & Responsibilities #

Growth System RoleDescriptionTypical MC Role
R0 – Not in SchoolFollows up with recruits who have expressed interest but haven’t started real estate school. This person will be responsible for managing the R0 Not In School Pipeline.Team Leader, Assistant Team Leader, or Productivity Coach
R0 – In SchoolConnects with recruits who are currently enrolled in real estate school. This person will be responsible for managing the R0 In School Pipeline.Team Leader, Assistant Team Leader, or Productivity Coach
R1/R2 – Licensed AgentOversees experienced, licensed agents. Often assigned to the Team Leader.Team Leader
Brokerage OwnerUsually the same person managing R1/R2 agents; may lead higher-level conversations.Team Leader
KSCORE SystematizerActs as the administrator for KSCORE and KW Prep. Responsible for enrolling recruits into the system.Director of First Impressions, Director of Agent Services, Market Center Administrator, Virtual Assistant
KSCORE SnugglerThe front-facing lead for KSCORE students. Handles student communication and Blueprint reviews.Team Leader, Assistant Team Leader, or Productivity Coach
Onboarding SpecialistManages the onboarding process after a recruit officially joins. This includes paperwork and systems setup.Could be anyone so long as it’s a single person.
Tech Demo (Optional)Leads technology overviews. Some MCs use their Tech Trainer or Productivity Coach. Others assign this to R0 or hide the demo button entirely.Director of Agent Services or Market Center Tech Trainer

πŸ“… Calendar Types #

Calendars allow recruits to schedule the right appointment with the right personβ€”based on their licensing status or interest level. Here’s a breakdown:

βœ… Connecting Your Calendar #

Your first action item is to connect your Google Calendar. This will allow our system to push appointments to your calendar while checking for conflicts. You can think of it like connecting Calendly or Appointlet to your calendar.

ACTION ITEM: Here’s how to connect your calendar. Please do this now.

βž• Individual Calendars #

Now that your calendar is connected, let’s look at which calendar(s) you will need to configure.

Each of the following individual calendars is tied to a specific user role:

CalendarAssociated Role
Licensed AgentR1/R2 – Licensed Agent
Command DemoTech Demo
In SchoolR0 – In School
Not In SchoolR0 – Not In School
KSCORE Blueprint ReviewKSCORE Snuggler

ACTION ITEM: Here’s how to configure individual calendars. Please do this now for any individual calendar linked to a role you’ll be responsible for.

πŸ‘₯ Session Calendars #

Used for team-led recruiting sessions:

  • In-Person Info Session
  • Virtual Info Session

Session calendars are for groups. The process for configuring Session calendars is similar to that of Individual ones but there are two crucial differences. First, you’ll add Session times manually. Second, you WON’T connect it to an external calendar.

ACTION ITEM: Here’s how to configure Session calendars. Please do this now for any individual calendar linked to a role you’ll be responsible for.

πŸ”§ Optional Calendars #

Available based on your recruiting model:

  • Screening Interview
  • Exam Prep (Group event for students)
  • KPA Assessment Review

πŸ—‚ Pipelines #

In the next series of training articles, we’ll dig into the various pipelines

Your system also includes pre-built recruiting pipelines that align with recruit status and conversion stages. Pipelines allow you to visually manage and move leads from interest to onboarding.

PipelineDescriptionAssociated Role
R0 – Not In SchoolEarly interest, not yet enrolled in real estate school.R0 – Not In School
R0 – In SchoolEnrolled in school, progressing toward licensing.R0 – In School
KSCOREStudents participating in KW Prep and KSCORE.Split between the KSCORE Systematizer and KSCORE Snuggler (as you’ll see a different person can be assigned to each role)
R1/R2 – Experienced AgentLicensed agents potentially looking to move brokerages or get started with their new license.R1/R2 and Brokerage (one person is assigned both roles in this case)
MOFIRMake Offers for Immediate Results – a system for rapid engagement and conversion.Various

πŸ”— Action Items #

To configure calendars and pipelines for each user role, check out these support resources:

  • Connecting Your Calendar
  • Configuring Your Calendar
  • Configuring Session Calendars
  • Taking Attendance
  • Setting Up Appointment Smart Views
Updated on September 24, 2025

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Table of Contents
  • πŸ” User Seats & Access
  • πŸ‘€ User Roles & Responsibilities
  • πŸ“… Calendar Types
    • βœ… Connecting Your Calendar
    • βž• Individual Calendars
    • πŸ‘₯ Session Calendars
    • πŸ”§ Optional Calendars
  • πŸ—‚ Pipelines
  • πŸ”— Action Items
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