🧭 What is the In School (Nurture) stage?
The In School (Nurture) stage is where recruits are placed when they’ve expressed interest in a real estate career and are currently enrolled in real estate school. This stage focuses on maintaining engagement, reinforcing the value of joining Keller Williams, and guiding the recruit toward a one-on-one conversation with a leader or recruiter.
✅ How does a recruit enter the In School (Nurture) stage?
Recruits enter this stage automatically when they complete the Join KW Form on your Market Center Recruiting Site and select “Enrolled in Real Estate School” as their licensing status.
This action places them directly into the In School (Nurture) stage and triggers a nurture sequence designed specifically for in-school prospects.
🚀 What happens when a recruit enters this stage?
Once in the In School (Nurture) stage, the recruit is added to a six-month drip campaign that delivers weekly value-based emails. These emails focus on Keller Williams’ training, support systems, growth opportunities, and career path clarity.
Each message includes a call to action prompting the recruit to book a one-on-one appointment with a leader via your 1:1 Calendar.
This campaign is designed to build trust and help recruits feel confident about moving forward with Keller Williams once they complete school.
🔄 How does a recruit leave this stage?
A recruit can leave the In School (Nurture) stage in one of two ways:
Automatically:
If the recruit schedules a one-on-one appointment using the 1:1 Calendar link provided in the email drip, the system automatically updates their stage to reflect their registration.
Passively:
If the recruit does not take action after completing the six-month nurture sequence, they remain in your system and may require manual follow-up or re-engagement.
💡 Pro Tip:
Don’t wait for the automation to do all the work. If you see a promising recruit engaging with emails but not booking time, consider sending a personal follow-up message. A well-timed personal invitation to connect can make all the difference.
📎 Helpful Links
👉 Market Center Sites Playbook
👉 [Learn More About Setting Up Your Join KW Form]
👉 [How to Set Up and Manage Your 1:1 Appointment Calendar]
👉 [Managing Your Recruiting Pipeline]
