This guide walks through how to properly set up your LinkedIn profile so you can run recruiting ads through LinkedIn. Before posting a job, it’s important to ensure your profile is connected to the correct organization—whether that’s a team, market center, or corporate brand.
Step 1: Use a Personal LinkedIn Account #
To get started, you’ll need a personal LinkedIn account. All job post ads on LinkedIn originate from personal profiles that are tied to official company pages.
Step 2: Connect Your Profile to the Right Company #
To run ads on behalf of an organization (whether that’s KWRI, a market center, or a local team), your LinkedIn profile must show you as currently employed by that company.
Example: #
The Andy’s case depicted in the video is set to run a nationwide recruiting ad, so he connected his profile to Keller Williams Realty, Inc. (KWRI) by adding it as his employer.
His job title is listed as Career Consultant, with a bullet point description that reflects the tasks completed in that role.
This step builds credibility and establishes your authority to post on behalf of the company.
Step 3: Add the Correct Company or Team #
If you’re running an ad on behalf of your local team or Market Center, you’ll need to add that organization as your current employer in your LinkedIn profile.
- If the organization has a LinkedIn Company Page, select it from the dropdown while editing your job experience.
- If it does not yet exist, you’ll need to create the company page before proceeding with the job post.
Important: The company must be listed on your profile before LinkedIn will allow you to post a job on its behalf.
Step 4: Verify Your Affiliation #
Some organizations—like KWRI—require email domain verification to validate that you’re authorized to post on their behalf.
For example:
- To post on behalf of KWRI, you must verify your LinkedIn account using an @kw.com email address.
- Market centers or local teams may have different verification processes or may not require verification at all.
Be prepared to go through a short authentication process depending on your organization’s settings.
Step 5: Plan Ahead for Setup Time #
If your company page isn’t yet created—or if verification steps are required—this may delay your ability to start running ads right away.
Make sure to:
- Set up the company page early
- Add your current role to your LinkedIn profile
- Complete any required email or domain verifications
Once everything is in place, you’ll be ready to post and manage job ads through LinkedIn.
