🧭 What is the Not In School (Nurture) stage? #
The Not In School (Nurture) stage is where recruits are placed when they’ve expressed interest in a real estate career but are not yet enrolled in real estate school. This stage focuses on building a relationship with the recruit, educating them on the value of joining Keller Williams, and guiding them toward next steps.
✅ How does a recruit enter the Not In School (Nurture) stage? #
Recruits enter this stage automatically when they fill out the Join KW Form on your Market Center Recruiting Site and select “Looking for Real Estate School” as their licensing status.
While entering this stage doesn’t trigger a separate automation, the act of submitting the Join Form adds them to a six-month nurture campaign designed specifically for Not In School leads.
🚀 What happens when a recruit enters this stage? #
If a recruit enters this stage through the Join KW Form, they are automatically added to a six-month drip campaign that sends them weekly value-based emails about Keller Williams — highlighting topics like culture, training, growth opportunities, and more.
Each email includes a call to action prompting them to register for an Info Session (often called a One-to-Many Appointment).
This email series helps keep the recruit engaged while they consider taking the next step toward a real estate career.
🔄 How does a recruit leave this stage? #
A recruit can move out of the Not In School (Nurture) stage in one of two ways:
- Automatically:
- If the recruit registers for an Info Session via the Info Session Calendar, they are moved to the Registered for Info Session stage.
- If the recruit registers for an Info Session via the Info Session Calendar, they are moved to the Registered for Info Session stage.
- Passively:
- If they do not take any action by the end of the six-month drip, they remain in the system, but will require additional manual outreach or re-engagement efforts.
- If they do not take any action by the end of the six-month drip, they remain in the system, but will require additional manual outreach or re-engagement efforts.
💡 Pro Tip: #
The value of this stage is in the consistent communication. While automation handles the email drip, personalized follow-up can greatly increase registration rates for Info Sessions. Don’t hesitate to reach out directly to high-potential leads before the six months are up.
Related Resources #
👉 How to Set Up & Manage Info Session Calendars
👉 NS – Agent Referral Stage
👉 NS – Registered For Info Session Stage
👉 Market Center Sites Playbook PDF
