When a new recruit applies on your site marked with the Recruit Type IS, that means they are currently enrolled in school.
It’s always a good idea to make note of the test date they list on their application. Test dates further out into the future are typically estimates, where ones listed within the next few weeks are often already on their schedule.
You can approach these in a variety of ways, but at the very least, it’s a good idea to reach out to any recruit who has a test date within a month of their application to start engaging them one-on-one.
Even though IS recruits are input into a nurture campaign, some Career Consultants send out a simple welcome email to prompt a response. Below is an example of the email Andy uses to connect with and engage IS recruits.
Note that he will modify this language depending on how far out into the future an IS recruit is. Additionally, if the recruit is within 2 weeks of sitting for their exam, he treats the recruit as an EX lead.
Simple Welcome Email #
Subject: FIRST NAME, How Are Real Estate Classes Going?
Hi FIRST NAME,
Thanks for connecting re: your career in Real Estate! I’ll be in touch here and there as you move through school toward getting licensed. Know that I’m here as a resource in the meantime, so feel free to reach out if any questions pop up!
When you’re within a week away from sitting for your state and national exam, reach out and let me know. At that time, I’d love to have a quick discovery call to learn more about you, your journey into real estate, and your goals as a newly licensed agent!
Are you close to finishing your courses? If so, have you scheduled your exam yet?
Talk to you soon,
YOUR NAME
